Of Counsel: “Ross Fishman‘s Reflections: A Long-time Leader in Legal Marketing Discusses His Craft” Insights from Of Counsel Magazine We’re deeply grateful to share Part Two of Ross’s “Of Counsel” magazine interview with Steve Taylor (To read Part One, click…
Ross Fishman on Law Firm Branding: 35 Years of Marketing That Changed the Legal Industry Insights from Of Counsel Magazine Ross Fishman has been called the “dean of law firm branding,” and “a marketing guru,” and for good reason. Over…
NACTT President Lon Jenkins said my presentation “reminded him of John Mulaney!” High praise indeed – I LOVE John Mulaney. So, check out this quick 30-second clip. It’s mostly the 600 Chapter 13 bankruptcy trustees, debtor and creditor lawyers, and legal professionals enjoying the…
“The same odds as winning the lottery twice while being struck by lightning and bitten by a shark.” It was the craziest thing. I was doing a bit of quick research on best practices for writing congratulatory ads — those…
Today’s 10 Most Important Law Firm Retreat and Marketing Training Topics Firm retreats are cyclical. When times are good and money’s flowing, firms spend heavily to get together, renew relationships, and refresh their culture with educational and social events. COVID…
Lawyers — curious about ChatGPT but not sure where (or how) to begin? Join me for a free, highly-rated CLE session on ChatGPT and Generative Artificial Intelligence in Law — a practical, hands-on guide that’s already earned 5-star reviews at…
Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you? You know you’re just as skilled, but the marketplace doesn’t, so you charge $100 or $250 less for every single hour. Hour after hour….
The whole Fishman Marketing team is delighted to announce that Ross Fishman was selected as one of just three “Strategic Legal Consulting” professionals in the “2024 Lawdragon 100 Global Leaders in Legal Strategy & Consulting” guide. As Katrina Dewey writes:…
ChatGPT4 and Generative AI are today’s hottest firm retreat topics. I’ve been presenting on generative artificial intelligence (AI) for almost a decade now, predicting its powerful effect on the legal, accounting, and medical professions. But ChatGPT4 has become a total game-changer….
A 10-Part, One-Year Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of 10 associate marketing and business development programs that provide lawyers with a comprehensive education…
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