Sebaly Shillito + Dyer is a dynamic 25-lawyer full-service law firm in Dayton, Ohio, Terrific litigators and trial lawyers, creative transactional attorneys, and particular expertise in government contracts.
One issue they routinely experienced was a challenging firm name that was often mispronounced and/or misspelled. This made it harder for the firm to be remembered or found online. We conceived an all-text campaign that hit this issue head on. The eye-catching graphic was the bold and phonetic “Say ‘SEE-Blee’” headline, which helped show how to pronounce the firm name, while also telling the audience what they did, and when to call them.
That is,
1. When you need a tough trial lawyer,
Say “SEE-blee”
2. When your company needs to resolve a complex dispute,
Say “SEE-blee”
3. When you do business with the government,
Say “SEE-blee”
4. When you want to do a big deal,
Say “SEE-blee”
Example text:
Say SEE-blee. Or, rather, Sebaly Shillito + Dyer. Our battle-hardened litigators resolve tough business disputes for sophisticated companies coast-to-coast. And to make sure all the bases are covered, each client team includes a Settlement Partner, a special “deal lawyer” who looks for a creative non-litigation solution as well. By analyzing the dispute from all sides, we’re in a better position to resolve it to our clients’ satisfaction, so they can get back to business quickly. For Sebaly Shillito + Dyer, just say SEE-blee.
or:
Say SEE-blee. Or, rather, Sebaly Shillito + Dyer. Our nationally renowned government contracts lawyers help companies working with all levels of government negotiate cooperative or teaming agreements, conduct bid protests, and resolve disputes coast-to-coast, . For Sebaly Shillito + Dyer, just say SEE-blee.
