A number of years ago, after speaking on marketing and branding at an association of court reporters, we’d received a lot of interest in developing some brand-related ads for smaller, local and regional court reporting companies. There were a few large national companies that were consolidated collections of smaller companies, but much of the industry was small local companies that couldn’t afford to create the high-quality marketing materials used by the national giants.
At the request of a number of smaller court reporting companies, we developed a series of visually interesting campaign with headlines that could be tailored to help smaller firms convey their message and differentiation, like this olde Steno version. We license them locally, providing one cost-effective solution to one of their marketing challenges.
