This was a rebrand and new website for McNees Wallace & Nurick, a terrific full-service, Pennsylvania-based law firm. The firm’s mantra has long been “Clients First.” And at McNees, they really mean it ― they’re all about the clients. They go the extra mile and more.
Redesign of logo
Rotating slideshow emphasizing “Everywhere You Need Us to Be”
WordPress Website Features
- Integrated Marketing Campaigns
- Responsive Design for Mobile/Tablets
- Fishman Marketing’s Legal Platform
- Searchable Attorney Database by Practice Area, Name and Keyword
- News Features and blog integration with video
- Enhanced Attorney Profiles and Practice areas that dynamically load related news, seminars and speaking engagements
- Advanced Career Tool
BEFORE AND AFTER
CASE STUDY
Led by Iris Jones, one of the nation’s top CMOs, the firm targeted sophisticated purchasers of legal services across Pennsylvania and the region. They wanted their community to know that of course they’re terrific lawyers but what makes them unique is their remarkable service.
The WordPress website is bold, responsive, and user friendly.
“Everywhere You Need Us to Be!”
The firm had built strong visibility around their logo and its attention-grabbing “M.” We designed a brand that showed that M as an actual 3D thing, metaphorically representing the entire firm, in a variety of locations and situations, identifying their leading practices and industries. The new tag line provided the context, the firm was “Everywhere You Need Us to Be!”
