This is quite a headshot. Some marketing topics are complex and require a lengthy discussion. Other times, res ipsa loquitur (“the thing speaks for itself”) applies. We think today’s discussion of lawyer website biography photos might be one of those. In…
VIDEO: Top 10 Law Firm Website Marketing Cliches to Avoid at All Costs! Here’s a 4-minute excerpt from one of Ross Fishman’s most-popular speeches, discussing the most-prevalent and -unfortunate cliches law firms use on their websites, advertisements, brochures, newsletters, and…
Wildman law firm – sorry to see you go. According to reports, tomorrow, January 10, the latest mega-merger will be official — Locke Lord merging with Edwards Wildman Palmer to form 1000-lawyer Locke Lord Edwards. That’s a pretty good name, actually, which…
“Is this the worst law firm holiday e-card ever?” That’s the question posed to me by a friend who’d received it today from an international law firm. I’ve often said how risky I think it is to mix business with a…
The Best Law Firm Obituary Logo If you’re in law firm marketing long enough, at some point you’re going to have to confront the unfortunate reality of the sad passing of one of your people. Regardless of the individual’s title,…
Wolf Greenfield’s Awesome Intellectual Property Law Firm Holiday Card There are a handful of law firm holiday cards I always look forward to, the ones that truly go the extra mile. IP firm Wolf Greenfield is on that list. They…
Today I received literally the season’s BEST law firm holiday card. It’s a nice simple e-card that gently supports the firm’s brand. A number of years ago we worked with the wonderful Maggie Watkins, then CMO of 200-lawyer Best Best & Krieger to…
Connecting your law firm holiday card to your brand message. I received a nice simple holiday card from an old client, Bryant Miller Olive, a top finance law firm and Florida’s market leader in public finance and bond work. Back…
Unique Law Firm Holiday Cards: Lawyers as Superheroes and Ballerinas I blogged last week about the unique holiday card of the delightful ballet-attired ERISA lawyers at Oakland, California’s Springer & Roberts. I quickly received a Comment from Laura Mazza, a…
I’ve never seen ANYTHING like this law firm’s holiday card. Never. I’ve ranted about and railed against boring or clichéd holiday cards for decades, yet nearly every day in December another one or two (or ten) bland and politically correct cards featuring snowy landscapes or…
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