ABA Journal – “Lawyer censured for buying keywords for other lawyers and law firms.” I thoroughly disagree with this anti-competitive, anti-consumer censure. It’s bad precedent. I was the defense’s law firm marketing/social media expert witness in Habush vs. Cannon &…
James Patterson on Marketing – “Hit them with a cream pie, then say something smart.” James Patterson is the world’s highest-paid author, and one of the most prolific. But he got his start in the advertising world. Brian Williams called…
If the “Friends” logo were a law firm…. Remember “Friends?” We all loved that show. It was one of the top TV shows from 1994-2004 (now in syndication). The production company was “Bright Kauffman Crane productions,” and their logo had…
Our Vedder Price work featured in a new UK Interface Design book. Hot off the presses: Our design and website work for Vedder Price was prominently featured in a new book from the United Kingdom called “Interface Design – An…
“If clients hire lawyers, why market The Firm?” We get this question a lot. It’s a completely legitimate and understandable question. And the old McGraw-Hill ad pasted below answers it beautifully. The ad is aimed at print advertising specifically, but…
Here’s the Litigation Ad We Could Never Run. Law and accounting firms come to Fishman Marketing looking for ads, brands, or WordPress websites. We start by developing the brand message and supporting visuals, then later apply them to the websites. Some litigation…
Here’s what TERRIBLE law firm SEO looks like. Search-Engine Optimization (SEO) for law firms and CPA firms is hard work. It’s complex, difficult, and extremely labor intensive, which means it can be pretty expensive. And that leads some organizations to seek a…
Naming Your Competitors in Your Law Firm Marketing Lawyers are generally a pretty genteel group. We may compete directly, but it’s exceedingly rare to mention them by name in public. Perhaps a decade ago, intellectual property firm Oblon Spivak identified top…
So? What do you think of today’s holiday cards? I’ve been railing about holiday card do’s and don’ts for over 20 years (click here for more detail). Sometimes I think the word is getting out. Other times I just…
Monitors vary. When we show or send a client a draft logo, brand, advertisement, or law firm website design, we occasionally hear “I don’t like that particular shade of blue” (or red or whatever). This can be from a lawyer…
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