Tag lines are hard. Really hard. They’re a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail some of our favorite tag…
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Advertising is Marketing. Solicitation is Sales. Lawyers are bound by strict ethical guidelines when it comes to marketing their legal services. Rule 7.3 of the ABA Model Rules of Professional Conduct regulates the direct solicitation of clients through advertising and…
Bios for nonbinary professionals might seem tricky. Some simple considerations. I was interested to read that a partner at a prominent AmLaw 100 law firm recently came out as “non-binary.” That is, this individual identifies neither as male nor female…
Slogans/Tag lines are 5-word novels. (2021 update. Blog post 2 of 3) Tag lines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about…
Tag lines are trickier than you might expect. (First of 3 posts) Taglines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the…
Your firm’s best marketing investment could be a CBO. [This is the second half of a blog post arguing that law firms that want to charge higher rates, enhance their business development, and improve their lateral hiring should hire a…
“Firm Names and Letterheads” Rule 7.5 of the pre-2018 ABA Model Rules of Professional Conduct discussed the ethical use of firm names and letterheads. Lawyers are required to ensure that any use of firm names or letterheads is truthful and…
[This is Part II of a blog post regarding why during this COVID-19 pandemic, clients are looking for their lawyers accountants to be Trusted Advisors, and how to accomplish that. Clients in 2020 are anxious, stressed, and vulnerable, which means…
Tom Cruise doesn’t stop in the middle of a movie to poll the audience. Good material that’s well presented doesn’t need gimmicks to keep attendees from leaving. If they need to keep viewers paying attention with surveys or other artificial…
Imagine your neighborhood is devastated by a flood. You fled with just the clothes on your back. Your business was destroyed, and your health is in doubt. You’re concerned about your family, your friends, your finances, your future. It’s horrific….
