Times are tough. Which means it’s time to dive boldly into marketing. When times are good, everyone’s marketing. Competition is brutal. The playing field is crowded with cash-rich competitors pouring money into building their brands and grabbing client attention. Not…
100 Tips to Help Attorneys Develop Clients During COVID-19. Buy these two powerful new books–they’re brand-new 2020 “Working-From-Home” editions of the best-selling Ultimate Law Firm Associate Marketing Checklist, including a new book just for Partners! MARKETERS! Want to help teach…
Are you getting pressured to cut expenses? When business is declining or the marketplace is starting to panic, firms start making decisions they hope will protect them. Months or years later, some analyze the efficacy of these choices to see…
Why Use Photo Business Cards at Conferences? February 2020 Update: Well, I talked myself into ordering a photo business card to hand out at conferences. Here’s why: I typically speak at dozens of conferences per year, during which time I’ll…
Law firms need Chief Branding Officers. In Law and every other profession, the firms with the strongest brands charge higher rates and generate greater profits. If you want to credibly charge more per hour, you must convince the market that…
Marketer: “When I want to get the lawyers on board, I always make it their idea.” I’ve never cared for that approach — that’s not respecting the lawyers as intelligent adults. That’s infantilizing them; it’s treating them like children whose…
I was devastated to learn of the passing of Diane Hamlin, legal marketing’s first “Chief Strategy Officer.” I worked very closely with her on a fascinating initiative for Fenwick & West during the height of the dot-com boom. Diane was…
Do you know any Law Students? My new book is out! “The Ultimate Law Student Get-A-Job Checklist: A step-by-step guide to help every student land a great job.” It’s designed to help ALL law students use personal-branding techniques to get…
To the attendees of MSI Global Alliance’s June 25 “20 Marketing Tips” webinar. Below are links to the three marketing books that are the handouts from last week’s webinar. Click on the links to download. These links will be active…
The Top 10 Rules for Client Endorsements. Here’s my latest “Marketing Matters” column in the ALA’s Legal Management magazine, “The Top 10 Rules for Client Endorsements.” Click this link for the pdf: ALA Ross Fishman article – The Top 10…
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