Your website should tell your firm’s unique story. On the surface, all ten litigation firms below seemed relatively similar—dynamic firms full of tough, strategic litigators and trial lawyers. But each was much more than that. Each firm’s brand needed to showcase…
Shorter firm names tend to work better. Firms shrink their logos one of two ways: either use fewer names or initials. We worked with a terrific litigation firm, Galloway, Johnson, Tompkins, Burr & Smith. This had been their logo for…
Spending other people’s money can make you quite generous. Frivolous, even. And unless a law firm has a detailed policy for how its donations are to be evaluated and approved, oversight is exceedingly difficult. This means that the partners can easily say…
Law firms regularly send out blog posts and alerts. Few readers make it past the first paragraph. COVID accelerated the pace at which lawyers and firms churned out blog posts, legal alerts, and newsletters for clients and prospects. And generative…
Redesigning a logo with fewer names can be difficult. Below are two logos – before and after the redesign, obviously. Note, they’re exactly the same width. Which one stands out? Which one are you more likely to notice and remember? . It’s obviously the right…
In your state, can a lawyer claim to “specialize”? Marketing is an essential aspect of any law firm’s operations. Lawyers need to adhere to strict ethical guidelines regarding the marketing of their services. Rule 7.4 of the ABA Model Rules…
A logo is just a marketing tool. It’s one of many marketing tools firms use to convey your message to the marketplace. A logo is the first contact many prospects will have with your firm, for example, on a…
The ethics rules re the use of trade names and letterhead Rule 7.5 of the ABA Model Rules of Professional Conduct governs the use of firm names and letterheads. Lawyers are required to ensure that any use of firm names…
Lawyers love having their names in the law firm’s logo. Hey, who wouldn’t? It’s the gold star, the brass ring, the highest honor law firms bestow, our industry’s Oscar. But it can get ridiculous, as over time more and more…
I was saddened in 2020 to learn of the passing of Steve Susman of Susman Godfrey. I don’t think it’s an exaggeration to suggest that he was known as one of the nation’s top 10 trial lawyers. I had the…
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