ABA Journal’s article re Eye-Tracking technology We wrote a few posts regarding the innovative new eye-tracking technology we used to test various Vedder Price marketing campaigns before developing the website for its London office and renowned Global Transportation Finance practice….
“Client Service. It’s Our Thing.” website ThompsonMcMullan is an interesting Richmond, VA firm, and we’ve been looking for an opportunity to work with Amy Smith, among our favorite marketers, and one of LMA’s most-loyal leaders and volunteers. We know how…
Ross inducted into the LMA/Midwest Hall of Fame At the Midwest Chapter’s recent 2012 Your Honor Awards, Ross was inducted into the chapter’s Hall of Fame. The gracious induction speech was delivered by Joy Long, Director of Marketing at Ostrow…
Branding – London must replace its red phone booths I was in London awhile ago, giving a speech for MSI Global Alliance’s Global Conference. London’s one of my favorite cities, but I hadn’t been there in awhile. Walking around the city reminded…
120 Powerful Law Marketing Case Studies. At Fishman Marketing, we’ve been pretty proud of our work over the years. We’ve represented hundreds of firms in integrated, multi-faceted marketing campaigns — powerful differentiation programs that helped firms of all shapes and…
Why “Close Door” buttons don’t work. Law Firm Client Service. Did you know that in most elevators, the “Close Door” buttons don’t work? Some of them may have worked when originally installed but were disabled over time. Other buttons were created simply…
We were invited to compete for a branding campaign and website for a local firm. There was a lengthy, detailed RFP to respond to that was going to take a number of days to respond to. It was a good…
You ever receive a business card that’s on cheap paper? One that feels thin and flimsy, and… wilts? We all have. Remember the subtle, subconscious feeling of disappointment? What a missed opportunity that was for them to convey their quality and…
When your marketers are still living in the 1970s… I saw an ad for Ally Bank in this month’s Fast Company magazine that inadvertently highlighted the value of demographic variety on creative teams. … Because any Summer Intern or college temp would…
“We work in a city!” – Is that all you got? Does your website home page still have a skyline? Is that the best you can say about yourself and your law firm? Is that what makes your firm unique?…
© 2025 Fishman Marketing.
