Measuring the ROI of your Marketing — it’s all about the Benjamins. A post to a law firm LinkedIn Group asked “How do you measure ROI of your marketing activities?” Many respected legal marketers responded, discussing the traditional measurements of…
“We Don’t Need No Stinkin’ Marketers” Ad. Oops. I love flipping through those “Super Duper Leading Best Lawyers” magazine inserts. The sales force already sold the lawyers on the urgent need to buy a $10,000 full-page ad alongside dozens or…
Big court victory for law firm consumers re online marketing and Google AdWords I was a small part of a big court win for legal marketing today that I wanted to share. A Wisconsin lawsuit involving Google AdWords was filed a couple…
How do you market a law firm in a smaller city, state, or country? It’s easy to find a lawyer in a big city. How can you generate in-bound referrals if you live in an area where the “big-city” lawyers…
The 20 Best Law Firm Tag Lines. Is your firm “Committed to Mediocrity TM”? Tag lines are hard – a few strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s…
The Secret to Tripling Sidewalk Charitable Contributions A number of years ago I saw a fascinating example of someone who’d (inadvertently) increased his charitable collections from perhaps 1-5% of the passers by to nearly 100%. Here’s what happened: A 60-ish man…
The legal profession’s BEST 2010 ad. We won! Just back from the Legal Marketing Association (LMA) annual conference at the Disney Yacht & Beach Club in Orlando, along with over 1,100 attendees, speakers, and vendors. As always, the LMA’s annual Your Honor Awards included hundreds of high-quality…
Personal Injury Niche – Injured Civilian Contractors Personal injury firms have learned that specializing is the way to differentiate themselves and stand out, and they’re always looking for new ideas. Previous examples included specializing in things like motorcycle injuries (make sure…
“Winston & Howrey” – the Naming Question I was interviewed recently for an article discussing the looming “merger” of Winston & Strawn and Howrey LLP, particular regarding what the firms should do regarding The Name Issue. Should Winston & Strawn change its name? If so, to what? …
Condom Business Cards – and Creative Law Marketing In honor of February’s National Condom Month, we resurrect one of the legal profession’s most entertaining and controversial marketing campaigns. Law firm marketing has had many envelope-pushing examples over the years that have helped shape…
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