NICHE – Estate Planning. For your PET. I used to joke in my presentations about the many law firms whose tag lines proclaimed “Representing Individuals and Businesses.TM” My thought was always, “Really? THAT’s how you’re focusing your practice?…
Timber Law Campaign Here are a couple images from a campaign we developed for Watson Bennett, a Buffalo firm that boasts one of the nation’s leading practices working for various interests within the timber and forestry industries. They’d already created separate…
‘Tis the season of holiday cards, all right. A few more good examples this year include: One of the most unusual e-cards so far comes from Proctor Heyman (“and the PH Blues Band“): Don’t you like these guys already? And they’re not from a…
Associate Marketing Checklist – By Year of Practice Here’s one of my most popular marketing tools — the Associate Marketing Checklist – By Year of Practice. It sets forth step-by-step exactly what I think lawyers and other professionals need to do…
Low-Res Art – the Pixelated Supreme Court I saw these on Boing Boing and thought they were adorable. I’m not exactly sure how to use them for marketing purposes yet, but I’ll come up with something. “Andy Rash has been making…
Yes, [lawyers in] Virginia, there IS a Sandy Clause, Esq. In the spirit of the season, I think we should all wish a very Merry Christmas to Sandy Clause, Esq.* She’s no longer practicing at The Singleton Law Firm, though….
“Law” is more interesting than “Love” – Google’s Ngram Viewer Another astonishing free tool just launched by Google Labs is the Ngram Viewer. which enables users to “visualize how language and literature have changed over time, by searching… more than…
Here are my favorite animated holiday cards so far. They combine creativity, beautiful execution, an appropriate tone for the season without being painfully Politically Correct, and make you want to watch them again. Some connect to the firm’s brand, others…
Using your ad campaign in a holiday card. MBHB’s red brackets. I like the strong red brackets in McDonnell Boehnen’s logo, and how they’ve picked it up as the visual theme in their ads, below, and website which they replicated…
Did Mktg Ruin the Law’s Image? Did Advertising Kill Atticus Finch? When olde lawyers start blaming Marketing for destroying the venerated, Atticus Finch image of the legal profession, starting around 1977 with the Bates case, I like to point them toward…
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