How do you brand a region’s largest law firm? We worked with Idaho’s largest law firm, Boise-based Hawley Troxell, an impressive and creative group of lawyers, the biggest firm in Idaho. When you’re the biggest firm in town, you get…
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Here’s how to improve your results. A friend asked about the correct strategy and structure of a law firm’s individual marketing budgets. This is something I’ve paid a lot of attention to at literally hundreds of firms with 20-500 lawyers,…
Hollow puffery is easy. Marketing with evidence is effective. [A brand and website overhaul for a 300-win trial law firm.] The Howard Law Group is a national business and civil litigation firm, handling some of the nation’s biggest, ugliest, and most-complicated bet-the-company…
How can smaller law firms market themselves? We recently wrote about Hawley Troxell, Idaho’s largest law firm, and the split-image campaign that showed that not only were they big, they were also fast and flexible. All true. But what if…
“Things should only move for a good reason.” I received a electronic holiday card recently, emailed from a full-service law firm. Illustrated by a generic wintery graphic, it had a simple 10-word headline: “Season’s Greetings and Best Wishes for a…
Book Review: “[This] will greatly enhance your ability to compete in today’s tight, demanding market.” Our 200-page, full-color strategy, branding, and website book was published and the editor of the prestigious Of Counsel magazine wrote a really wonderful two-page review….
This webinar has received 5-star reviews from 100 law and CPA firms and associations worldwide (see below). Don’t you hate programs that are long on theory but short on tangible takeaways? In this fun and fast-paced session, Ross will share 20+…
Let’s look at intellectual property (TM) cases for law firm brands, names, taglines, and phone numbers In the late 1980s, when most commercial law firms considered marketing to be either unprofessional or unethical, Joe Flom saw the opportunity to develop…
The world’s best-selling book for law firm associates. On sale now. We’re eliminating our inventory of the best-selling “THE ULTIMATE LAW FIRM ASSOCIATE’S MARKETING CHECKLIST: The Renowned Step-By-Step, Year-By-Year Process for Lawyers Who Want to Develop Clients.” We’re selling them…
Your law firm’s use-it-or-lose-it marketing budget Professional firm marketing budgets are like The Pentagon’s defense budget — every year you get a budget which you must spend down to zero or you lose those dollars entirely at the end of…
