2014’s First Noteworthy Law Firm Holiday E-Card is from BLG. Canada’s national Borden Ladner Gervais (BLG) is “committed to instilling a love of reading” through its “BLG Reads to Kids” program. For a decade, their professionals have been volunteering at local…
[This is the second part of a three-part post regarding how to market an international law or accounting firm network. Based upon a speech Ross Fishman delivered to Legus International’s Fall Conference, the first post discussed how (a) the firms’ member…
Start by building your visibility inside the network As I’ve previously mentioned, I’m a big fan of international law and accounting firm networks. I’ve seen first-hand the value global networks and affiliations offer to their members, including generating both in-bound…
“Your CMO is stupid. So hire us.” OK, that’s not precisely verbatim, but that’s what this ad seems to be saying. Wow. Here’s an ad for a B2B marketing company that’s been running lately in Chief Executive magazine: How in…
Need a law firm tag line? Try one of these. Describe your entire firm in just a few words. No generalities that apply to every other firm like “Our Business is Business,” or “When Success Matters.” No three one-word alliterative…
Squire Patton Boggs – where’s the website? There’s been some discussion lately regarding the impressive mega-merger between Squire Sanders and Patton Boggs, and the delay in getting a new combined website online. (See e.g. John Byrne’s post in “The Byrne Blog.”)…
The Absolute Best “Super Lawyer” Ad Design A few years ago, Balch & Bingham had many of its attorneys selected for a particular “Best Lawyers”-type local publication, and the firm had bought an ad to support them. But the firm’s terrific Marketing Director Nora…
I’ve never seen business cards distributed like THIS before. I was walking through a large public parking lot recently when I passed by this car with a magnetic sign on the door selling Pre-Paid Legal Services. Mildly interesting from a marketing…
“How is this new website going to make us MONEY?” I read a lengthy online discussion detailing dozens of interview questions to ask a potential website developer. As expected, the questions focused on Design issues like font and layout, or…
Abe Lincoln’s 25-cent marketing speech We’ve all seen the 1858-59 print advertisements where Abe Lincoln announced the formation of his new law firm, Lincoln & Herndon, in Springfield, Illinois. But did you know that Abe Lincoln also gave marketing and…
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