Here’s the Litigation Ad We Could Never Run. Law and accounting firms come to Fishman Marketing looking for ads, brands, or WordPress websites. We start by developing the brand message and supporting visuals, then later apply them to the websites. Some litigation…
Naming Your Competitors in Your Law Firm Marketing Lawyers are generally a pretty genteel group. We may compete directly, but it’s exceedingly rare to mention them by name in public. Perhaps a decade ago, intellectual property firm Oblon Spivak identified top…
Monitors vary. When we show or send a client a draft logo, brand, advertisement, or law firm website design, we occasionally hear “I don’t like that particular shade of blue” (or red or whatever). This can be from a lawyer…
Don’t get a job at a great firm. Make your good firm great. Where’s the challenge in working at a firm that’s already great? It’s much more satisfying taking something with potential and making it great. Starting with something great…
The winner for 2013’s WORST law firm marketing. I still think the Law Society’s “Which of these men do you think would be best at rape?” ad is the worst, most-offensive campaign in the 300-year history of legal industry marketing….
Come on, Spirit. Do better. Personally, I don’t care for Spirit Airlines. This “discount” airline unbundles its services, but the one time we flew it, the hidden fees, extra fees, up-charges, surcharges, and other add-ons ended up costing us more…
Merging is tough. Recently, there’s been a lot of talk regarding the merger discussions between 1,000-lawyer Orrick and 700-lawyer Pillsbury Winthrop, which would create a Top Ten US law firm (See, e.g. Above the Law). It’s not a sure thing,…
Good “Congrats!” ads aren’t easy to design. You can tell a lot about an organization by the single-use ads they create. These are used for many purposes – professional announcements for new hires or offices. Or when they want to…
We loved Drinker’s terrific healthcare lawyers. We like how this warm-hearted marketing campaign and industry-based website: Aligns the positive message of Drinker Biddle’s healthcare lawyers with its not-for-profit clients’ mission, and Acts as the central hub to help DBR’s 13…
The worst law firm website group photo ever? At Fishman Marketing, we develop a lot of law firm websites, probably 20-30 legal sites per year. We see our job as helping the law firms: Use websites, branding, and other marketing…
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