Branding – London must replace its red phone booths I was in London awhile ago, giving a speech for MSI Global Alliance’s Global Conference. London’s one of my favorite cities, but I hadn’t been there in awhile. Walking around the city reminded…
120 Powerful Law Marketing Case Studies. At Fishman Marketing, we’ve been pretty proud of our work over the years. We’ve represented hundreds of firms in integrated, multi-faceted marketing campaigns — powerful differentiation programs that helped firms of all shapes and…
Why “Close Door” buttons don’t work. Law Firm Client Service. Did you know that in most elevators, the “Close Door” buttons don’t work? Some of them may have worked when originally installed but were disabled over time. Other buttons were created simply…
You ever receive a business card that’s on cheap paper? One that feels thin and flimsy, and… wilts? We all have. Remember the subtle, subconscious feeling of disappointment? What a missed opportunity that was for them to convey their quality and…
When your marketers are still living in the 1970s… I saw an ad for Ally Bank in this month’s Fast Company magazine that inadvertently highlighted the value of demographic variety on creative teams. … Because any Summer Intern or college temp would…
“We work in a city!” – Is that all you got? Does your website home page still have a skyline? Is that the best you can say about yourself and your law firm? Is that what makes your firm unique?…
Does your law firm “Mean Business tm”? If so … you probably don’t need the “TM.” “We Mean Business” is another of those lazy, over-committeed, crowd-sourced, lowest-common-denominator compromises that law and other professional-services firms make when selecting a tag line. Does…
Would you eat at a Mediocre Deli? Or hire Average Law Firm, LLC? To read their website, every law firm is in the top 10%… of every single one of the 57 alphabetical practice areas they detail. That’s fine, a…
STAND OUT – It’s not about the fanciest photos There’s a disturbing trend in law marketing where the advertising/design/branding agency builds a highly visible campaign around a series of eye-catching photos. They can be crazy animals, or people acting…
Possibly the best lawyers we’ve ever worked for. We absolutely love these guys. Imagine you’re at home when you get an official-looking letter from the government telling you that your home’s tap water just might be poisonous. The water you’ve…
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