“We’re smart. We’re old. And we’re the best at everything.” [The World’s First No-BS Guide to Legal Marketing and Branding.] Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you? You know you’re just…
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We get it, taglines are hard. One of history’s most common law firm taglines is “Committed to Quality” or its general equivalent. Committed to quality service, committed to quality representation, committed to high-quality legal this or that. I think we…
Ross’s Top 10 Law Firm Domain Name Mistakes (Part II) Last week I discussed Ross’s Domain Name Rules 1-5, how to ensure that your website is easy for prospects to find, and that you’re using best practices in selecting your domain name….
Top 10 Rules to Marketing a Law Firm Merger or Branch office (Part II). Last week we detailed five marketing and reputation challenges faced by smaller or newer “satellite” offices of prominent law firms. (BTW, accounting and all other professional-services firms…
Rebranding an established local firm is tough. Imagine it’s fraternity rush and you’re a hot prospect. You’re smart, handsome, and athletic—you’re in demand and have received many solid offers. Which one will you accept? Most likely you’ll end up at…
Our Biggest Marketing Flop. Marketers like to argue which works better, Marketing or Sales. [2017 update] It’s like asking which is more successful, Nike, the classic marketing company, or IBM, the definitive Sales organization. Obviously, the answer is “both.”…
Free Sample of our Most-Popular Marketing Checklist Attached below is a free sample of our “The Ultimate Law Firm Associate’s Marketing Checklist (The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients)” book. This 2016 edition is a significantly updated…
Crazy Holiday Cards from two ERISA law firms! Yeah, I said ERISA firms. I like ERISA lawyers. I find them to be smart, sincere, and hard working. But their reputation isn’t generally as the life of the party. You wouldn’t ordinarily…
“Have Yourself an Unindicted Christmas” Law Firm Holiday Card I always enjoy the style and sense of humor of Waco, Texas criminal and civil lawyers Will Hutson and Chris Harris at full-service Hutson & Harris. My previous favorite ditty was the practical advice…
I think I found the nation’s least service oriented law firm. Over the years, we’ve done a lot of marketing and branding work with law, accounting, and other professional-services firms that wanted to use marketing to leverage their extraordinary client service….
