Can you claim to be a creative firm if your home page shows a skyline? As a group, lawyers are quite literal, often too literal for good marketing. As a result, more than half of law firms simply illustrate their website home…
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Would you hire an CPA firm because it has “a combined 150 years of experience”? And if so, why? Ohhhh, I get it — you are aggregating every single one of your lawyers’ total years of experience into a…
“City Slickers” and Law Firm Differentiation. In the 1991 comedy City Slickers (“Yesterday They Were Businessmen. Today They’re Cowboys. Tomorrow They’ll Be Walking Funny.”), Curly, played by Jack Palance, a wise and wizened cowboy, offers some old-time western wisdom to…
Howard Law Group featured in Legal Intelligencer We’re pretty proud of the Howard Law Group website. It’s simple, bold, and well branded, nicely capturing the sizable strength and skill of Bill and Jean Howard’s national litigation practice. It’s also nice when…
The “Smiling Lawyers” Website Home Page Trap Smiling lawyers – the latest boring website cliché. For 25 years, I’ve been railing against the obvious, literal visual “Law” clichés — the gavels, globes, columns, skylines, buildings, handshakes, blurry lawyers running, silhouettes…
The “Smiling Lawyers” Website Home Page Trap Smiling lawyers – the latest boring website cliché. For 25 years, I’ve been railing against the obvious, literal visual “Law” clichés — the gavels, globes, columns, skylines, buildings, handshakes, blurry lawyers running, silhouettes…
Best Marketing Partner Comment Ever. #2 We were working on re-branding a firm, soup to nuts, including a new logo, stationery, print advertising campaign, website, direct mail, etc. but the lawyers were having some difficulty agreeing on the final color. The Marketing…
Most lawyers recognize the importance of Diversity. Strict homogeneity can lead to an equally homogenous approach or outlook. When applied to client representations, creativity can be stifled. Innovative solutions can be overlooked. But we also know that in real life, Diversity can…
Is imitation “the sincerest form of flattery?” “There are no new ideas.…” I get that. But I did a double-take after seeing this ad in Wired magazine’s November 2015 issue. We developed this same idea a couple years ago for the…
The Worst Legal Industry Ad Ever? Showing an APPALLING lack of judgment and good taste, here’s what I believe to be an old ad from the UK’s Law Society. It’s aiming to help sell readers on the benefit of using its lawyer directory,…
