Naming Your Competitors in Your Law Firm Marketing Lawyers are generally a pretty genteel group. We may compete directly, but it’s exceedingly rare to mention them by name in public. Perhaps a decade ago, intellectual property firm Oblon Spivak identified top…
Monitors vary. When we show or send a client a draft logo, brand, advertisement, or law firm website design, we occasionally hear “I don’t like that particular shade of blue” (or red or whatever). This can be from a lawyer…
Don’t get a job at a great firm. Make your good firm great. Where’s the challenge in working at a firm that’s already great? It’s much more satisfying taking something with potential and making it great. Starting with something great…
Law Firm Holiday Cards – Do’s and Don’ts Q: Are holiday cards effective? A: I think that they can be considered one more nice way to stay in touch, to send a friendly communication to a large number of clients and…
The winner for 2013’s WORST law firm marketing. I still think the Law Society’s “Which of these men do you think would be best at rape?” ad is the worst, most-offensive campaign in the 300-year history of legal industry marketing….
Merging is tough. Recently, there’s been a lot of talk regarding the merger discussions between 1,000-lawyer Orrick and 700-lawyer Pillsbury Winthrop, which would create a Top Ten US law firm (See, e.g. Above the Law). It’s not a sure thing,…
Exciting New 7-Week, Live-Online Associate-Marketing Class Beginning this Tuesday, Aug. 13, I will be conducting a live, online, 7-week associate-marketing course for Thomson Reuters’ West LegalEdcenter. The program is called: “Accelerate Your Business Development: How to Create a Successful Individual Marketing…
We loved Drinker’s terrific healthcare lawyers. We like how this warm-hearted marketing campaign and industry-based website: Aligns the positive message of Drinker Biddle’s healthcare lawyers with its not-for-profit clients’ mission, and Acts as the central hub to help DBR’s 13…
The worst law firm website group photo ever? At Fishman Marketing, we develop a lot of law firm websites, probably 20-30 legal sites per year. We see our job as helping the law firms: Use websites, branding, and other marketing…
THESE pictures are worth 1,000 words. Lorne MacLean is likely British Columbia’s top consumer lawyer. He grew his family law practice into one of Vancouver’s largest and finest practices (remember our award-winning wedding cake ad?), then diversified into other areas, including…
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