Is your website wearing bell bottoms? — “Useful Links.” If your website has a “Links” page that connects visitors to, e.g.: FindLaw, the White House, AOL, Yahoo!, or The Wall Street Journal… …then fire your web developer and get a new…
Read More
Does your law firm “Mean Business tm”? If so … you probably don’t need the “TM.” “We Mean Business” is another of those lazy, over-committeed, crowd-sourced, lowest-common-denominator compromises that law and other professional-services firms make when selecting a tag line. Does…
Would you eat at a Mediocre Deli? Or hire Average Law Firm, LLC? To read their website, every law firm is in the top 10%… of every single one of the 57 alphabetical practice areas they detail. That’s fine, a…
Possibly the best lawyers we’ve ever worked for. We absolutely love these guys. Imagine you’re at home when you get an official-looking letter from the government telling you that your home’s tap water just might be poisonous. The water you’ve…
Here’s EXACTLY what people look at on your website. Which website design works better? We’re using some pretty amazing technology to (1) help select the most effective campaign, (2) ensure that viewers focus on our message, and (3) optimize the…
I already complained about the Lame Law Firm Holiday Cards, and vowed not to create another competition for the best law firm holiday/Christmas cards; I’ll leave that to the Above The Lawguys.I promised to show a nice selection, including some…
Ho Ho-Hum. Pretend your law firm or accounting didn’t send out this year’s holiday card. Now imagine that you received the IDENTICAL card from… say… your banker. How would you react? For many law firms, you’d probably think, at least…
I think most lawyers have a pretty good sense of humor. But I’ve never been a fan of marketing or advertising campaigns that directly demean your competitors. Even if it’s couched as a “joke.” Pepsi’s marketers thought they compared…
Timing the high jump.* How many “hits” should a website get? We often get asked “how many hits” or “how many visitors” a law firm’s website should get. Unfortunately, those are the wrong questions. Law firms like to compare their results against industry…
Fostering Good Marketing – Jones Foster. Jones Foster Johnston & Stubbs is a high-quality, old-line West Palm Beach, Florida law firm — 35 great lawyers and a relatively conservative and wealthy target audience. As we discussed previously in our “Name-based…
