When launching a new marketing campaign, it’s time for a party! Law firms aren’t especially fun environments, so we shouldn’t waste the opportunity to celebrate good news, like the launch of a new brand identity, ad campaign, or website. You…
It’s time to move on. To look forward. Many firms need to stop looking backwards at their Proud Traditions or long-dead founders’ historic accomplishments. No client has ever said, “Oh, if I could only find a firm that’s been in…
Law schools rarely teach students legal-marketing ethics rules. As legal professionals, lawyers are held to a high standard of ethics when it comes to marketing their services. The American Bar Association (ABA) Model Rules of Professional Conduct outline the ethical…
“I have a LinkedIn. But I don’t know where it is.” – Actual quote from a law firm senior partner. I hear variations of this comment every week. Many lawyers struggle with social media; they’re always asking me about it,…
Shell Oil. Target Stores. Apple Computers. Camel Cigarettes. These successful companies all selected their names carefully, recognizing that a great name makes their marketing easier. You can immediately envision their strong iconic logos. The simple name works in many languages. That’s good…
Litigation specialty: defending the police Steve Borkan from Borkan & Scahill is a serious trial lawyer, often representing insurance companies in large, complex cases. He’s also developed a particular niche specialty defending the City of Chicago and police officers in civil…
Six-Word Stories (NPR) Awhile ago, I heard a fascinating NPR piece discussing “Not Quite What I Was Planning,” a book that compiled six-word stories. It’s amazing how much depth and detail you can convey in just those few words. “For…
How do you brand a region’s largest law firm? We worked with Idaho’s largest law firm, Boise-based Hawley Troxell, an impressive and creative group of lawyers, the biggest firm in Idaho. When you’re the biggest firm in town, you get…
How can smaller law firms market themselves? We recently wrote about Hawley Troxell, Idaho’s largest law firm, and the split-image campaign that showed that not only were they big, they were also fast and flexible. All true. But what if…
Let’s look at intellectual property (TM) cases for law firm brands, names, taglines, and phone numbers In the late 1980s, when most commercial law firms considered marketing to be either unprofessional or unethical, Joe Flom saw the opportunity to develop…
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