Offering Joint Networking Training to Your Firm AND Clients A friend asked how she could encourage her firm to market more closely and effectively with their financial-institution clients. My favorite way is offering joint marketing training. Banks like giving their…
Because they’re really hard to do well. It’s not just you–most law firm blogs stink. Here’s why. I responded to a question on an online legal marketing group posed by someone whose firm was struggling to re-launch a blog “to…
So much consolidation has already occurred that in many markets the only remaining standalone law firms are either: (1) fiercely independent, or (2) mediocre. That is, in many larger cities the leading smaller firms were acquired many years ago, in the…
You can’t rename Smith & Jones as “The Legal Eagles” Rule 7.5 of the ABA Model Rules of Professional Conduct governs the use of firm names and letterheads. Lawyers are required to ensure that any use of firm names or…
“We’re smart. We’re old. And we’re the best at everything.” [The World’s First No-BS Guide to Legal Marketing and Branding.] Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you? You know you’re just…
This is how to handle the death of a lawyer or employee. I think the true character of a law firm can be judged by how it responds to the death of its people. A few years ago, there was…
We get it, taglines are hard. One of history’s most common law firm taglines is “Committed to Quality” or its general equivalent. Committed to quality service, committed to quality representation, committed to high-quality legal this or that. I think we…
Ross’s Top 10 Law Firm Domain Name Mistakes (Part II) Last week I discussed Ross’s Domain Name Rules 1-5, how to ensure that your website is easy for prospects to find, and that you’re using best practices in selecting your domain name….
Rebranding an established local firm is tough. Imagine it’s fraternity rush and you’re a hot prospect. You’re smart, handsome, and athletic—you’re in demand and have received many solid offers. Which one will you accept? Most likely you’ll end up at…
Ross’s Top 10 Law Firm Domain Name Mistakes (Part I) What’s Your Law Firm’s Domain Name? YourName.com Back in the mid-90s, we were just starting to develop the first law firm websites. As Marketing Partner of Ungaretti & Harris in the…
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