Today I received literally the season’s BEST law firm holiday card. It’s a nice simple e-card that gently supports the firm’s brand. A number of years ago we worked with the wonderful Maggie Watkins, then CMO of 200-lawyer Best Best & Krieger to…
Connecting your law firm holiday card to your brand message. I received a nice simple holiday card from an old client, Bryant Miller Olive, a top finance law firm and Florida’s market leader in public finance and bond work. Back…
[This is the second part of a three-part post regarding how to market an international law or accounting firm network. Based upon a speech Ross Fishman delivered to Legus International’s Fall Conference, the first post discussed how (a) the firms’ member…
Start by building your visibility inside the network As I’ve previously mentioned, I’m a big fan of international law and accounting firm networks. I’ve seen first-hand the value global networks and affiliations offer to their members, including generating both in-bound…
Need a law firm tag line? Try one of these. Describe your entire firm in just a few words. No generalities that apply to every other firm like “Our Business is Business,” or “When Success Matters.” No three one-word alliterative…
Squire Patton Boggs – where’s the website? There’s been some discussion lately regarding the impressive mega-merger between Squire Sanders and Patton Boggs, and the delay in getting a new combined website online. (See e.g. John Byrne’s post in “The Byrne Blog.”)…
“Lawyers are Poor [and] Unable to make… a bare living.” In 1911, NY Lawyers Didn’t Have Enough Business. “Hard times have beset many lawyers in Manhattan and the Bronx.” Subtitled “Too Many in New York for the Amount of Business,”…
I’ve never seen business cards distributed like THIS before. I was walking through a large public parking lot recently when I passed by this car with a magnetic sign on the door selling Pre-Paid Legal Services. Mildly interesting from a marketing…
“How is this new website going to make us MONEY?” I read a lengthy online discussion detailing dozens of interview questions to ask a potential website developer. As expected, the questions focused on Design issues like font and layout, or…
Abe Lincoln’s 25-cent marketing speech We’ve all seen the 1858-59 print advertisements where Abe Lincoln announced the formation of his new law firm, Lincoln & Herndon, in Springfield, Illinois. But did you know that Abe Lincoln also gave marketing and…
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