Litigation specialty: defending the police Steve Borkan from Borkan & Scahill is a serious trial lawyer, often representing insurance companies in large, complex cases. He’s also developed a particular niche specialty defending the City of Chicago and police officers in civil…
Hollow puffery is easy. Marketing with evidence is effective. [A brand and website overhaul for a 300-win trial law firm.] The Howard Law Group is a national business and civil litigation firm, handling some of the nation’s biggest, ugliest, and most-complicated bet-the-company…
How can smaller law firms market themselves? We recently wrote about Hawley Troxell, Idaho’s largest law firm, and the split-image campaign that showed that not only were they big, they were also fast and flexible. All true. But what if…
Tag lines are hard. Really hard. They’re a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. In this 3-part post, we detail some of our favorite tag…
Tag lines are trickier than you might expect. (First of 3 posts) Taglines are hard – a small handful of strategically selected words that encapsulate everything you stand for and want your target audience to know about you. It’s the…
Above the Law, one of our favorite legal publications recently wrote: “There Are A Whole Lot Of Terrible Law Firm Websites. “Some of the worst (and best) law firm websites.” “A lot of the stock imagery we employ here at Above…
“Have Yourself an Unindicted Christmas” Law Firm Holiday Card I always enjoy the style and sense of humor of Waco, Texas criminal and civil lawyers Will Hutson and Chris Harris at full-service Hutson & Harris. My previous favorite ditty was the practical advice…
Follow the YelLAW Brick Road. I know, that was lame. Every year I look forward to the Proctor Heyman holiday e-card. A small litigation powerhouse, the firm has the unique ability to create memorable, occasionally over-the-top holiday cards every year….
Life isn’t easy when you grow up as a Cubs fan. I had my little 9-year-old heart broken in 1969, and things haven’t improved much in the 45 years since then. Anyway, back in 2007, Fishman Marketing represented a terrific St…
“You were supposed to make one of the lawyers a woman!” I like Catalan sculptor Xavier Corbero. I like his abstract style and the shape and scale of his pieces. One of them sits in the lobby of a beautiful Chicago office…
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