ChatGPT4 and Generative AI are today’s hottest firm retreat topics. I’ve been presenting on generative artificial intelligence (AI) for almost a decade now, predicting its powerful effect on the legal, accounting, and medical professions. But ChatGPT4 has become a total game-changer….
Top 10 Most-Popular Law Firm Retreat and Marketing Training Topics Firm retreats are cyclical. When times are good and money’s flowing, firms are happy to spend money to get together, renew relationships, and refresh their culture with educational and social…
A 10-Part, One-Year Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of ten associate marketing programs that provide a comprehensive marketing and business development education designed…
Law firms regularly send out blog posts and alerts. Few readers make it past the first paragraph. COVID accelerated the pace at which lawyers and firms churned out blog posts, legal alerts, and newsletters for clients and prospects. And generative…
[This is the second part of a 2-part blog post regarding lawyers and LinkedIn. Read Part One here.] Here’s a senior lawyer’s “About” section I like. It tells the story of one of the nation’s top trial lawyers, a good…
Here’s how to improve your results. A friend asked about the correct strategy and structure of a law firm’s individual marketing budgets. This is something I’ve paid a lot of attention to at literally hundreds of firms with 20-500 lawyers,…
This webinar has received 5-star reviews from 100 law and CPA firms and associations worldwide (see below). Don’t you hate programs that are long on theory but short on tangible takeaways? In this fun and fast-paced session, Ross will share 20+…
The world’s best-selling book for law firm associates. On sale now. We’re eliminating our inventory of the best-selling “THE ULTIMATE LAW FIRM ASSOCIATE’S MARKETING CHECKLIST: The Renowned Step-By-Step, Year-By-Year Process for Lawyers Who Want to Develop Clients.” We’re selling them…
Lawyers crave marketing training―even while working from home during COVID. Here’s how to help. Numerous studies have shown that offering professional development opportunities to law firm associates (1) enhances their job satisfaction, and (2) increases retention. And in a hot…
Tom Cruise doesn’t stop in the middle of a movie to poll the audience. Good material that’s well presented doesn’t need gimmicks to keep attendees from leaving. If they need to keep viewers paying attention with surveys or other artificial…
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