Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you? You know you’re just as skilled, but the marketplace doesn’t, so you charge $100 or $250 less for every single hour. Hour after hour….
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ChatGPT4 and Generative AI are today’s hottest firm retreat topics. I’ve been presenting on generative artificial intelligence (AI) for almost a decade now, predicting its powerful effect on the legal, accounting, and medical professions. But ChatGPT4 has become a total game-changer….
A 10-Part, One-Year Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of ten associate marketing programs that provide a comprehensive marketing and business development education designed…
Recruiting is Marketing with a different audience. Recruiting is important regardless of the condition of the economy. When business is booming, firms need to hire lawyers fast to take advantage of the opportunity (remember 2021-22?). In slow or declining economies…
Your website should tell your firm’s unique story. Here’s Part 2, litigation firms 6-10. Below we describe the rebrand of tough, dynamic, trial-oriented firms that might outwardly seem quite similar. (Read Part 1 here.) But each was much more than…
Your website should tell your firm’s unique story. On the surface, all ten litigation firms below seemed relatively similar—dynamic firms full of tough, strategic litigators and trial lawyers. But each was much more than that. Each firm’s brand needed to showcase…
Shorter firm names tend to work better. Firms shrink their logos one of two ways: either use fewer names or initials. We worked with a terrific litigation firm, Galloway, Johnson, Tompkins, Burr & Smith. This had been their logo for…
Spending other people’s money can make you quite generous. Frivolous, even. And unless a law firm has a detailed policy for how its donations are to be evaluated and approved, oversight is exceedingly difficult. This means that the partners can easily say…
Law firms regularly send out blog posts and alerts. Few readers make it past the first paragraph. COVID accelerated the pace at which lawyers and firms churned out blog posts, legal alerts, and newsletters for clients and prospects. And generative…
Redesigning a logo with fewer names can be difficult. Below are two logos – before and after the redesign, obviously. Note, they’re exactly the same width. Which one stands out? Which one are you more likely to notice and remember? . It’s obviously the right…
