Ross Fishman on Law Firm Branding: 35 Years of Marketing That Changed the Legal Industry Insights from Of Counsel Magazine Ross Fishman has been called the “dean of law firm branding,” and “a marketing guru,” and for good reason. Over…
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NACTT President Lon Jenkins said my presentation “reminded him of John Mulaney!” High praise indeed – I LOVE John Mulaney. So, check out this quick 30-second clip. It’s mostly the 600 Chapter 13 bankruptcy trustees, debtor and creditor lawyers, and legal professionals enjoying the…
“The same odds as winning the lottery twice while being struck by lightning and bitten by a shark.” It was the craziest thing. I was doing a bit of quick research on best practices for writing congratulatory ads — those…
Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you? You know you’re just as skilled, but the marketplace doesn’t, so you charge $100 or $250 less for every single hour. Hour after hour….
ChatGPT4 and Generative AI are today’s hottest firm retreat topics. I’ve been presenting on generative artificial intelligence (AI) for almost a decade now, predicting its powerful effect on the legal, accounting, and medical professions. But ChatGPT4 has become a total game-changer….
A 10-Part, One-Year Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of 10 associate marketing and business development programs that provide lawyers with a comprehensive education…
Recruiting is Marketing with a different audience. Recruiting is important regardless of the condition of the economy. When business is booming, firms need to hire lawyers fast to take advantage of the opportunity (remember 2021-22?). In slow or declining economies…
Your website should tell your firm’s unique story. Here’s Part 2, litigation firms 6-10. Below we describe the rebrand of tough, dynamic, trial-oriented firms that might outwardly seem quite similar. (Read Part 1 here.) But each was much more than…
Your website should tell your firm’s unique story. On the surface, all ten litigation firms below seemed relatively similar—dynamic firms full of tough, strategic litigators and trial lawyers. But each was much more than that. Each firm’s brand needed to showcase…
Shorter firm names tend to work better. Firms shrink their logos one of two ways: either use fewer names or initials. We worked with a terrific litigation firm, Galloway, Johnson, Tompkins, Burr & Smith. This had been their logo for…
