Little Orphan Annie’s Commentary on Law Firm Client Service. I came upon this “Annie” comic strip somewhere decades ago and have discussed it ever since in my Client-Service training classes for lawyers. If even Daddy Warbucks can’t get lawyers to return his…
Free Sample of our Most-Popular Marketing Checklist Attached below is a free sample of our “The Ultimate Law Firm Associate’s Marketing Checklist (The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients)” book. This 2016 edition is a significantly updated…
Crazy Holiday Cards from two ERISA law firms! Yeah, I said ERISA firms. I like ERISA lawyers. I find them to be smart, sincere, and hard working. But their reputation isn’t generally as the life of the party. You wouldn’t ordinarily…
I’m looking forward to addressing the HLAI (Hispanic Lawyers Association of Illinois) again. This marketing presentation will be for the HLAI and the HLAI Business-Development and Practice-Development Committees. This follow-up presentation will be entitled “50 Marketing Ideas in 50 Minutes,” on…
“Have Yourself an Unindicted Christmas” Law Firm Holiday Card I always enjoy the style and sense of humor of Waco, Texas criminal and civil lawyers Will Hutson and Chris Harris at full-service Hutson & Harris. My previous favorite ditty was the practical advice…
I think I found the nation’s least service oriented law firm. Over the years, we’ve done a lot of marketing and branding work with law, accounting, and other professional-services firms that wanted to use marketing to leverage their extraordinary client service….
I LOVE this card. As you might know from my historic blog posts, I’m often very critical of law firm e-cards — there are so many ways firms can get them wrong. They’re too long, too dull, too cliche’d. They’re…
How NASA Used Marketing to Sell Us John Glenn. Does Marketing work? Ask NASA. John Glenn, one of the heroic “Mercury Seven” military test pilots selected by NASA to become America’s first astronauts, passed away last week at 95. “John…
What if you wanted to be “The Kimpton Hotels of law firms”? Some years ago I gave a “Branding, Differentiation, and Firm Culture” presentation in Seattle and the law firm put me up at the Monaco Hotel. I love all…
Are You Sending a Generic Unsigned Holiday Card? Here’s the rule: If you won’t sign them, don’t send them. I always get a year-end holiday card from my best friend, a terrific lawyer I’ve known for 40 years. We shared…
© 2025 Fishman Marketing.
