“I’m Not an Expert, but I Think…” “Mad Men” and The Challenge of Client Pitches. In this brilliant one-minute clip (click here), “Mad Men” captures precisely how Pitch Meetings can go tragically wrong, in any industry or organization. And this…
Here’s Proof That Marketing is More Important than Technology. You meet someone at a party or conference and she seems smart and skilled. So you get her card and do the next thing people do, you visit her firm’s website. …
CBS News anchor Scott Pelley thanks Jones Day. I always thought this was one of the best examples of opportunistic and strategic marketing by a major law firm. Jones Day’s Washington DC office apparently has a great view overlooking the…
New brand or website? Time for a party! Some firms launch via memo from the marketing committee or managing partner. What a wasted opportunity! When we launched Hedrick Gardner’s new marketing campaign and website, their internal team really took it…
Smoothing a litigation firm’s sharp edges. When launching an aggressive marketing campaign and website for a top litigation firm, we wanted them to be perceived as tough and strong, but still approachable. Here’s how we walked that fine line, without…
Opryland’s 24 MPH speed limit – and your website statistics. Opry Mills, the mega-mall outside of the Grand Ole Opry, has a curious 24 MPH speed limit. It caused us to wonder about it. Why 24 instead of the typical…
One of history’s most common law firm tag lines is “Committed to Quality” or its generic equivalent. Committed to quality service, committed to quality representation, committed to high-quality legal this or that. I think we can all agree that if…
Court reporters need good marketing too. A number of years ago, after speaking on marketing and branding at an association of court reporters, we’d received a lot of interest in developing some brand-related ads for smaller, local and regional court…
This is how GOOGLE markets a seminar, baby. Many law firms send large numbers of seminar invitations, hoping to fill the seats. Of course, the goal should be quality rather than quantity – i.e. it’s better to have the right…
Marketing your law or CPA firm within an international network. That is, how can you increase the flow of referrals you receive from the other members of your network (e.g. Lex Mundi, Meritas, Lawyers Associated Worldwide (LAW), International Lawyers Network, ALFA,…
© 2024 Fishman Marketing.
