I’m looking forward to addressing the HLAI (Hispanic Lawyers Association of Illinois) again. This marketing presentation will be for the HLAI and the HLAI Business-Development and Practice-Development Committees. This follow-up presentation will be entitled “50 Marketing Ideas in 50 Minutes,” on…
“Have Yourself an Unindicted Christmas” Law Firm Holiday Card I always enjoy the style and sense of humor of Waco, Texas criminal and civil lawyers Will Hutson and Chris Harris at full-service Hutson & Harris. My previous favorite ditty was the practical advice…
I LOVE this card. As you might know from my historic blog posts, I’m often very critical of law firm e-cards — there are so many ways firms can get them wrong. They’re too long, too dull, too cliche’d. They’re…
How NASA Used Marketing to Sell Us John Glenn. Does Marketing work? Ask NASA. John Glenn, one of the heroic “Mercury Seven” military test pilots selected by NASA to become America’s first astronauts, passed away last week at 95. “John…
Outstanding Review of “The Ultimate Law Firm Associate’s Marketing Checklist!” We just received our first official book review, and it’s a doozy! The review, entitled “Smart, New, Lean Marketing Book: A Gift That Will Keep on Giving,” is by Steve Taylor, the renowned…
Are You Sending a Generic Unsigned Holiday Card? Here’s the rule: If you won’t sign them, don’t send them. I always get a year-end holiday card from my best friend, a terrific lawyer I’ve known for 40 years. We shared…
Best Marketing Committee comments EVER. #1 True Story: Many years ago, we were having some trouble getting a branding campaign and website executed for a small firm; the Marketing Partner’s busy trial schedule kept him from meeting deadlines. The project…
Awful law firm websites: The “Small-Firm Trifecta.” Nothing says “Small, mediocre law firm” like a website home page full of obvious stock photos and free clip art. And in my opinion, the worst of the worst are those that combine multiple…
Do Consultants Often “Sell from the Podium?” Tim Corcoran ably summarized the feelings of many consultants and professional speakers with a recent blog post which includes this excerpt: “Major conferences often have a bias for in-house professionals as presenters. “We must be…
The Top 25 Law Firm Website Clichés to Avoid. (2016 Update. PART 2.) Part 1 is available here. 11. [The Image:] Scales of justice (Similar scales are also used by drug dealers) [What it means:] “Still just lawyers.” 12. Dart boards…
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