Should we offer marketing training to our summer associates? Yes. But only under certain restrictions. I’ve been asked to conduct a lot of summer-associate training over the years, but only rarely have I done it exclusively for the summer kids….
The Best ACC Conference Giveaways. Part One. I was speaking at a Meritas conference a little while ago, which was timed to coincide with the Association of Corporate Counsel (ACC) annual conference. We’d designed Meritas’s new booth, so we went…
Sign up for this ABA webinar on Friday at 12:00 noon CST! Moderated by the terrific Kathy Morris, I’m co-presenting a marketing webinar with the verbally formidable Julie Eichorn. Just 45 fast-paced minutes, we’re going to pack a lot of content into a…
“If clients hire lawyers, why market The Firm?” We get this question a lot. It’s a completely legitimate and understandable question. And the old McGraw-Hill ad pasted below answers it beautifully. The ad is aimed at print advertising specifically, but…
Here’s what TERRIBLE law firm SEO looks like. Search-Engine Optimization (SEO) for law firms and CPA firms is hard work. It’s complex, difficult, and extremely labor intensive, which means it can be pretty expensive. And that leads some organizations to seek a…
So? What do you think of today’s holiday cards? I’ve been railing about holiday card do’s and don’ts for over 20 years (click here for more detail). Sometimes I think the word is getting out. Other times I just…
The winner for 2013’s WORST law firm marketing. I still think the Law Society’s “Which of these men do you think would be best at rape?” ad is the worst, most-offensive campaign in the 300-year history of legal industry marketing….
Come on, Spirit. Do better. Personally, I don’t care for Spirit Airlines. This “discount” airline unbundles its services, but the one time we flew it, the hidden fees, extra fees, up-charges, surcharges, and other add-ons ended up costing us more…
Exciting New 7-Week, Live-Online Associate-Marketing Class Beginning this Tuesday, Aug. 13, I will be conducting a live, online, 7-week associate-marketing course for Thomson Reuters’ West LegalEdcenter. The program is called: “Accelerate Your Business Development: How to Create a Successful Individual Marketing…
Good “Congrats!” ads aren’t easy to design. You can tell a lot about an organization by the single-use ads they create. These are used for many purposes – professional announcements for new hires or offices. Or when they want to…
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