One of history’s most common law firm tag lines is “Committed to Quality” or its generic equivalent. Committed to quality service, committed to quality representation, committed to high-quality legal this or that. I think we can all agree that if…
This is how GOOGLE markets a seminar, baby. Many law firms send large numbers of seminar invitations, hoping to fill the seats. Of course, the goal should be quality rather than quantity – i.e. it’s better to have the right…
I’m not doing a big electronic Holiday Card competition again this year; I’m going to leave the 2012 competition to my friends at Above the Law. But I thought this combination card-gift-giveaway was worth mentioning. My old friends and clients at…
A tag line we really like: “Defense Lawyers. Defense Leaders.” We developed an integrated marketing campaign for FDCC, the Federation of Defense & Corporate Counsel. It’s an international honorary association of 1,000 of the absolute best defense litigators and in-house professionals….
“Our website’s from 2003. We suck.” [Six-Word Stories] About a year ago, I asked readers and lawyers to write some “Six Word Stories” that relate to their daily lives, after hearing a story about them on NPR. I posted a…
Ross inducted into the LMA/Midwest Hall of Fame At the Midwest Chapter’s recent 2012 Your Honor Awards, Ross was inducted into the chapter’s Hall of Fame. The gracious induction speech was delivered by Joy Long, Director of Marketing at Ostrow…
Branding – London must replace its red phone booths I was in London awhile ago, giving a speech for MSI Global Alliance’s Global Conference. London’s one of my favorite cities, but I hadn’t been there in awhile. Walking around the city reminded…
We were invited to compete for a branding campaign and website for a local firm. There was a lengthy, detailed RFP to respond to that was going to take a number of days to respond to. It was a good…
Integrated Marketing in a Rebounding Economy Ross Fishman will be presenting Integrated Marketing in a Rebounding Economy to the ALA and LMA at the Cleveland Bar Association in Cleveland, Ohio on March 27, 2012.
Would you eat at a Mediocre Deli? Or hire Average Law Firm, LLC? To read their website, every law firm is in the top 10%… of every single one of the 57 alphabetical practice areas they detail. That’s fine, a…
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