[This is the second part of a 2-part blog post regarding lawyers and LinkedIn. Read Part One here.] Here’s a senior lawyer’s “About” section I like. It tells the story of one of the nation’s top trial lawyers, a good…
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Law schools rarely teach students legal-marketing ethics rules. As legal professionals, lawyers are held to a high standard of ethics when it comes to marketing their services. The American Bar Association (ABA) Model Rules of Professional Conduct outline the ethical…
Marketing can be an ethical minefield for lawyers and their marketers. Lawyers face unique challenges when it comes to marketing their services. While they are expected to advertise and promote their practice like any other business, they are also bound…
Initials aren’t helpful. Words are. Names are. We know that for many professional-services firms (e.g. law, accounting, consulting, etc.), using initials is simply a necessary compromise — a less-controversial way to abbreviate the firm’s name. You get to shorten a cumbersome…
I have another least-favorite law firm ad. Some time ago, an advertisement with a crayon-colored scales of justice logo caught my eye. It used that faux-child-artwork style, like a first-grade teacher asked the children to draw a picture of what…
Don’t just market more. Dominate something. I’m going to disagree with the premise that marketing litigation is fundamentally different from any other type of practice (although litigators believe that they’re different). We’ve represented at least 50 litigation boutiques and practices, and…
What does this sign say? Some designers try too hard to be clever. They miss the point–they’re not creating art. Design is a tool to help a company sell something. Many designers get so caught up in being fancy artistes that their…
Let’s look at some intellectual property cases for law firm brands, names, taglines, logos, and phone numbers. Law, accounting, and professional-services firms have learned the dramatic financial benefit of standing apart from the competition in a positive way using corporate…
I have mentioned previously my dislike of logos with big initials or unnecessary marks. When we’re redesigning a logo as part of a branding or marketing campaign, we try to emphasize the firm’s colloquial “street” name, i.e. the thing everyone…
Is your marketing THE BEST of today’s 3,000 messages? According to marketing legend Seth Godin* in Fast Company, “This year, the average consumer will see or hear 1 million marketing messages – that’s almost 3,000 per day. No human being…
