Tom Cruise doesn’t stop in the middle of a movie to poll the audience. Good material that’s well presented doesn’t need gimmicks to keep attendees from leaving. If they need to keep viewers paying attention with surveys or other artificial…
Imagine your neighborhood is devastated by a flood. You fled with just the clothes on your back. Your business was destroyed, and your health is in doubt. You’re concerned about your family, your friends, your finances, your future. It’s horrific….
Times are tough. Which means it’s time to dive boldly into marketing. When times are good, everyone’s marketing. Competition is brutal. The playing field is crowded with cash-rich competitors pouring money into building their brands and grabbing client attention. Not…
Are you getting pressured to cut expenses? When business is declining or the marketplace is starting to panic, firms start making decisions they hope will protect them. Months or years later, some analyze the efficacy of these choices to see…
Why Use Photo Business Cards at Conferences? February 2020 Update: Well, I talked myself into ordering a photo business card to hand out at conferences. Here’s why: I typically speak at dozens of conferences per year, during which time I’ll…
Marketer: “When I want to get the lawyers on board, I always make it their idea.” I’ve never cared for that approach — that’s not respecting the lawyers as intelligent adults. That’s infantilizing them; it’s treating them like children whose…
I was devastated to learn of the passing of Diane Hamlin, legal marketing’s first “Chief Strategy Officer.” I worked very closely with her on a fascinating initiative for Fenwick & West during the height of the dot-com boom. Diane was…
To the attendees of MSI Global Alliance’s June 25 “20 Marketing Tips” webinar. Below are links to the three marketing books that are the handouts from last week’s webinar. Click on the links to download. These links will be active…
What a nice surprise gift-box to come home to! A 2018 “Go-To Thought Leader” Award? Thank you, Jennifer Schaller and the National Law Review for this honor and beautiful crystal trophy. I’m delighted to learn that you appreciate Fishman Marketing’s articles and…
Hey Midwest legal marketers! Please come to my September 20, 2018 LMA lunch presentation re how to sell ideas to lawyers! It’s an important program; I’ll share my secret formula to persuading lawyers to approve your plans and programs. A…
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