The Single MOST-Important Tip to Writing a Successful Attorney Marketing Plan. I’ve helped lawyers draft marketing plans for lawyers for 25 years and here’s my best tip: Focus. That is, before asking attorneys to fill out their individual…
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5 Reasons You Can’t Cross-Sell Many years ago as a young marketer at a 500-lawyer firm, the managing partner tasked me with developing a firm-wide cross-selling project, with the goal of “institutionalizing” more of our big clients. I did exhaustive…
You can do serious work, but not take yourself too seriously. April Fool’s Day can be fun, and we occasionally design ads for clients who want to show that they do serious work but don’t take themselves too seriously. Our…
Education is the best approach. Let’s say you want to buy new technology, or launch a social media initiative, or overhaul your compensation system. Or maybe you want to rebrand your firm or upgrade your website. Perhaps you’d like to…
Using unique business cards to stand out at conferences Last week I wrote about my new thinking regarding the benefit of adding your photo to the special business cards you use at conferences. Recently, I spent a couple days speaking…
Amazing Product Placement: “Best Lawyers” and “Law & Order SVU” Lawyer: You already know I’m good. Detective Benson: How would she know that? Defendant: He was on the Internet under “The Best Lawyers in New York.” I’m. . . honored….
THIS is the Single Biggest Mistake Law Firm Marketers Make (Video Part 2). After decades working in the trenches, here’s the best piece of advice I have for marketers who want to increase both their effectiveness and career satisfaction: …
Persuading lawyers is hard. Here are the necessary steps. (Video Part 1) I’ve worked closely with hundreds of legal marketers and administrators, and I have seen many of them repeatedly making the same mistake, drastically decreasing their effectiveness and career…
Will AI Render Litigators Obsolete? Artificial Intelligence and The Future of Law (Part 3) If clients could know the likely outcome of nearly any dispute within a small statistical range, will they still need litigators? For example, let’s imagine a…
“Happy Halloween!” from Your Romanian Law Firm Speaking to 50 lawyers from 40 countries at the Legal Network International (LNI) conference last week, I suggested that law firms from smaller jurisdictions could build their brands and seek referrals by connecting…
