Of Counsel’s Q&A with Ross Fishman “Marketing Whiz Shows Law Firms How to Get Noticed and Generate Clients.” Of Counsel: The Legal Practice and Management Report* has long been one of our favorite legal-industry publications. Its long-time editor, Steve Taylor, is one of…
Q: “If clients hire lawyers, why market The Firm?” We hear this a lot. It’s a completely understandable question. The short answer – It’s tough to get hired if your targets have never heard of your firm. If your prospects…
ABA Journal – “Lawyer censured for buying keywords for other lawyers and law firms.” I thoroughly disagree with this anti-competitive, anti-consumer censure. It’s bad precedent. I was the defense’s law firm marketing/social media expert witness in Habush vs. Cannon &…
Our Vedder Price work featured in a new UK Interface Design book. Hot off the presses: Our design and website work for Vedder Price was prominently featured in a new book from the United Kingdom called “Interface Design – An…
Here’s what TERRIBLE law firm SEO looks like. Search-Engine Optimization (SEO) for law firms and CPA firms is hard work. It’s complex, difficult, and extremely labor intensive, which means it can be pretty expensive. And that leads some organizations to seek a…
Naming Your Competitors in Your Law Firm Marketing Lawyers are generally a pretty genteel group. We may compete directly, but it’s exceedingly rare to mention them by name in public. Perhaps a decade ago, intellectual property firm Oblon Spivak identified top…
Monitors vary. When we show or send a client a draft logo, brand, advertisement, or law firm website design, we occasionally hear “I don’t like that particular shade of blue” (or red or whatever). This can be from a lawyer…
Don’t get a job at a great firm. Make your good firm great. Where’s the challenge in working at a firm that’s already great? It’s much more satisfying taking something with potential and making it great. Starting with something great…
The winner for 2013’s WORST law firm marketing. I still think the Law Society’s “Which of these men do you think would be best at rape?” ad is the worst, most-offensive campaign in the 300-year history of legal industry marketing….
We loved Drinker’s terrific healthcare lawyers. We like how this warm-hearted marketing campaign and industry-based website: Aligns the positive message of Drinker Biddle’s healthcare lawyers with its not-for-profit clients’ mission, and Acts as the central hub to help DBR’s 13…
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