Website Before & After
Litchfield Cavo is one of the nation’s largest litigation firms, primarily defending insurance companies and self-insured companies. They defend the full range of disputes from small auto accident or premises liability cases to complex professional liability, medical malpractice and national mass tort cases like asbestos, mesothelioma, or benzene.
Litchfield Cavo has 250 lawyers and a national footprint, which enables its regional and national insurance company clients to send them cases nationwide, reducing cost and simplifying their administration.
WordPress Website Features
- Integrated Marketing Campaigns
- Responsive Design for Mobile/Tablets
- Fishman Marketing’s Legal Platform
- Searchable Attorney Database by Practice Area, Name and Keyword
- Enhanced Attorney Profiles and Practice areas that dynamically load in features such as related news, speaking engagements and related practices.
- Diversity Priority Integration for featured attorney section on home page
BEFORE AND AFTER
CASE STUDY
Insurance companies often complain that some litigators start a case with great confidence, then lose their nerve as a trial nears, requesting more settlement dollars. Litchfield Cavo lawyers don’t do that, they give a fair and accurate evaluation of the case, whether they recommend settling, and if so, for how much. Then they stick to that. If a case should be tried, they say that up front, and have the experience to try the heck out of it.
Insurance companies often complain that some litigators start a case with great confidence, then lose their nerve as a trial nears, requesting more settlement dollars. Litchfield Cavo lawyers don’t do that, they give a fair and accurate evaluation of the case, whether they recommend settling, and if so, for how much. Then they stick to that. If a case should be tried, they say that up front, and have the experience to try the heck out of it.
“Our Lawyers’ Toughness Never Wavers”
The firm had a number of important differentiators that we wanted to emphasize, i.e. that Litchfield Cavo is (1) national, practicing in 30+ states.
Also, that the lawyers are (2) tough and boast (3) remarkable trial skills, many with 100-200+ jury trials, ensuring that they won’t panic on the courthouse steps and seek more settlement money. That is, there will be (4) no surprises. And this behavior is (5) consistent across all offices. We wanted visuals that supported each of these important points.
“National” was the fundamental message, and we turned every graphic into a stylized map, creatively showing their office cities in every image.
