The goal was to develop an advertising campaign designed to increase the name recognition for this Florida firm’s outstanding Appellate Law practice, the finest in the Southeast, and one of the largest, with 30 lawyers.
They had recently successfully handled four of the ten largest state and federal appeals in Florida, and we wanted to connect their firm to this particular practice with a clean, clever, and visually interesting campaign.
The tag line: “Appealing answers to your legal questions.”
