Pullman & Comley is one of Connecticut’s leading full-service law firms. Not as well known as its expertise deserved, it needed a way to build its brand and name recognition quickly.
“Pull” is a strong, positive verb, one we knew we could creatively apply to help solve their marketing challenge. With the tag line “Pulling together.” we developed a variety of different Pull-oriented visual directions, using an all-text Push/Pull theme, as well as a “opening doors” visual metaphor.
