“Is this the worst law firm holiday e-card ever?” That’s the question posed to me by a friend who’d received it today from an international law firm. I’ve often said how risky I think it is to mix business with a…
Read More
Wolf Greenfield’s Awesome Intellectual Property Law Firm Holiday Card There are a handful of law firm holiday cards I always look forward to, the ones that truly go the extra mile. IP firm Wolf Greenfield is on that list. They…
Today I received literally the season’s BEST law firm holiday card. It’s a nice simple e-card that gently supports the firm’s brand. A number of years ago we worked with the wonderful Maggie Watkins, then CMO of 200-lawyer Best Best & Krieger to…
Connecting your law firm holiday card to your brand message. I received a nice simple holiday card from an old client, Bryant Miller Olive, a top finance law firm and Florida’s market leader in public finance and bond work. Back…
Unique Law Firm Holiday Cards: Lawyers as Superheroes and Ballerinas I blogged last week about the unique holiday card of the delightful ballet-attired ERISA lawyers at Oakland, California’s Springer & Roberts. I quickly received a Comment from Laura Mazza, a…
2014’s First Noteworthy Law Firm Holiday E-Card is from BLG. Canada’s national Borden Ladner Gervais (BLG) is “committed to instilling a love of reading” through its “BLG Reads to Kids” program. For a decade, their professionals have been volunteering at local…
[This is the second part of a three-part post regarding how to market an international law or accounting firm network. Based upon a speech Ross Fishman delivered to Legus International’s Fall Conference, the first post discussed how (a) the firms’ member…
Start by building your visibility inside the network As I’ve previously mentioned, I’m a big fan of international law and accounting firm networks. I’ve seen first-hand the value global networks and affiliations offer to their members, including generating both in-bound…
“Your CMO is stupid. So hire us.” OK, that’s not precisely verbatim, but that’s what this ad seems to be saying. Wow. Here’s an ad for a B2B marketing company that’s been running lately in Chief Executive magazine: How in…
“How is this new website going to make us MONEY?” I read a lengthy online discussion detailing dozens of interview questions to ask a potential website developer. As expected, the questions focused on Design issues like font and layout, or…
