Let’s put an end to the “Three one-word sentence” taglines. Particularly alliterative ones, like “Expertise. Excellence. Efficiency.” For law and accounting firms, the most-overused three words in this category seem to be “Experience. Creativity. Results.” (A few actual examples of…
The OTHER craziest law firm biography photo I’ve ever seen… Evidently, we’ve come a long way, baby, in law firm website strategy and attorney photography. I designed my first website in 1995, as Marketing Partner of Ungaretti & Harris. Needless to…
This is quite a headshot. Some marketing topics are complex and require a lengthy discussion. Other times, res ipsa loquitur (“the thing speaks for itself”) applies. We think today’s discussion of lawyer website biography photos might be one of those. In…
Wildman law firm – sorry to see you go. According to reports, tomorrow, January 10, the latest mega-merger will be official — Locke Lord merging with Edwards Wildman Palmer to form 1000-lawyer Locke Lord Edwards. That’s a pretty good name, actually, which…
Wolf Greenfield’s Awesome Intellectual Property Law Firm Holiday Card There are a handful of law firm holiday cards I always look forward to, the ones that truly go the extra mile. IP firm Wolf Greenfield is on that list. They…
Connecting your law firm holiday card to your brand message. I received a nice simple holiday card from an old client, Bryant Miller Olive, a top finance law firm and Florida’s market leader in public finance and bond work. Back…
Unique Law Firm Holiday Cards: Lawyers as Superheroes and Ballerinas I blogged last week about the unique holiday card of the delightful ballet-attired ERISA lawyers at Oakland, California’s Springer & Roberts. I quickly received a Comment from Laura Mazza, a…
2014’s First Noteworthy Law Firm Holiday E-Card is from BLG. Canada’s national Borden Ladner Gervais (BLG) is “committed to instilling a love of reading” through its “BLG Reads to Kids” program. For a decade, their professionals have been volunteering at local…
[This is the second part of a three-part post regarding how to market an international law or accounting firm network. Based upon a speech Ross Fishman delivered to Legus International’s Fall Conference, the first post discussed how (a) the firms’ member…
Start by building your visibility inside the network As I’ve previously mentioned, I’m a big fan of international law and accounting firm networks. I’ve seen first-hand the value global networks and affiliations offer to their members, including generating both in-bound…
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