Need a law firm tag line? Try one of these. Describe your entire firm in just a few words. No generalities that apply to every other firm like “Our Business is Business,” or “When Success Matters.” No three one-word alliterative…
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I’ve never seen business cards distributed like THIS before. I was walking through a large public parking lot recently when I passed by this car with a magnetic sign on the door selling Pre-Paid Legal Services. Mildly interesting from a marketing…
With few exceptions, names work better than initials. You’d think it’d be pretty obvious. But accounting firms curiously LOVE their initials. The problem is, initials don’t mean anything. They’re gibberish. Which one is easiest to remember if you wanted to Google…
Here’s the Litigation Ad We Could Never Run. Law and accounting firms come to Fishman Marketing looking for ads, brands, or WordPress websites. We start by developing the brand message and supporting visuals, then later apply them to the websites. Some litigation…
Naming Your Competitors in Your Law Firm Marketing Lawyers are generally a pretty genteel group. We may compete directly, but it’s exceedingly rare to mention them by name in public. Perhaps a decade ago, intellectual property firm Oblon Spivak identified top…
Don’t get a job at a great firm. Make your good firm great. Where’s the challenge in working at a firm that’s already great? It’s much more satisfying taking something with potential and making it great. Starting with something great…
Ho Ho-Hum. Pretend your law firm or accounting didn’t send out this year’s holiday card. Now imagine that you received the IDENTICAL card from… say… your banker. How would you react? For many law firms, you’d probably think, at least…
I think most lawyers have a pretty good sense of humor. But I’ve never been a fan of marketing or advertising campaigns that directly demean your competitors. Even if it’s couched as a “joke.” Pepsi’s marketers thought they compared…
How do you market a law firm in a smaller city, state, or country? It’s easy to find a lawyer in a big city. How can you generate in-bound referrals if you live in an area where the “big-city” lawyers…
The legal profession’s BEST 2010 ad. We won! Just back from the Legal Marketing Association (LMA) annual conference at the Disney Yacht & Beach Club in Orlando, along with over 1,100 attendees, speakers, and vendors. As always, the LMA’s annual Your Honor Awards included hundreds of high-quality…
