What Enables Some Firms to Successfully Cross-Sell? I discussed “The top 5 reasons your law firm can’t cross-sell” in a previous blog post HERE. This post will detail the attributes of those firms that are effectively diversifying the services that they provide to…
5 Reasons You Can’t Cross-Sell Many years ago as a young marketer at a 500-lawyer firm, the managing partner tasked me with developing a firm-wide cross-selling project, with the goal of “institutionalizing” more of our big clients. I did exhaustive…
Q: My law firm can’t cross-sell. What are we doing wrong? A: It’s not just you, it’s most firms. In fact, most law, accounting, and other professional-services firms struggle with selling different practice areas to existing clients. The problem is that everyone…
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