Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you? You know you’re just as skilled, but the marketplace doesn’t, so you charge $100 or $250 less for every single hour. Hour after hour….
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The whole Fishman Marketing team is delighted to announce that Ross Fishman was selected as one of just three “Strategic Legal Consulting” professionals in the “2024 Lawdragon 100 Global Leaders in Legal Strategy & Consulting” guide. As Katrina Dewey writes:…
A 10-Part, One-Year Marketing-Training Curriculum I get asked regularly by marketers what I think associates need to learn about marketing. So here’s a simple list of ten associate marketing programs that provide a comprehensive marketing and business development education designed…
Using Marketing tools to aid Lateral Recruiting. Last week in Part 1, we discussed how law firms can increase their lateral-hiring results by building their brand within the legal community. If you show your style, approach, or culture, or find…
Your website should tell your firm’s unique story. Here’s Part 2, litigation firms 6-10. Below we describe the rebrand of tough, dynamic, trial-oriented firms that might outwardly seem quite similar. (Read Part 1 here.) But each was much more than…
Shorter firm names tend to work better. Firms shrink their logos one of two ways: either use fewer names or initials. We worked with a terrific litigation firm, Galloway, Johnson, Tompkins, Burr & Smith. This had been their logo for…
Spending other people’s money can make you quite generous. Frivolous, even. And unless a law firm has a detailed policy for how its donations are to be evaluated and approved, oversight is exceedingly difficult. This means that the partners can easily say…
Law firms regularly send out blog posts and alerts. Few readers make it past the first paragraph. COVID accelerated the pace at which lawyers and firms churned out blog posts, legal alerts, and newsletters for clients and prospects. Writing is…
In your state, can a lawyer claim to “specialize”? Marketing is an essential aspect of any law firm’s operations. Lawyers need to adhere to strict ethical guidelines regarding the marketing of their services. Rule 7.4 of the ABA Model Rules…
Lawyers love having their names in the law firm’s logo. Hey, who wouldn’t? It’s the gold star, the brass ring, the highest honor law firms bestow, our industry’s Oscar. But it can get ridiculous, as over time more and more…
