Free Sample of our Most-Popular Marketing Checklist Attached below is a free sample of our “The Ultimate Law Firm Associate’s Marketing Checklist (The Renowned Step-By-Step, Year-By-Year Process For Lawyers Who Want To Develop Clients)” book. This 2016 edition is a significantly updated…
Crazy Holiday Cards from two ERISA law firms! Yeah, I said ERISA firms. I like ERISA lawyers. I find them to be smart, sincere, and hard working. But their reputation isn’t generally as the life of the party. You wouldn’t ordinarily…
“Have Yourself an Unindicted Christmas” Law Firm Holiday Card I always enjoy the style and sense of humor of Waco, Texas criminal and civil lawyers Will Hutson and Chris Harris at full-service Hutson & Harris. My previous favorite ditty was the practical advice…
I think I found the nation’s least service oriented law firm. Over the years, we’ve done a lot of marketing and branding work with law, accounting, and other professional-services firms that wanted to use marketing to leverage their extraordinary client service….
I LOVE this card. As you might know from my historic blog posts, I’m often very critical of law firm e-cards — there are so many ways firms can get them wrong. They’re too long, too dull, too cliche’d. They’re…
“Good” Ads and Websites Don’t Work. [2016 update] More creative is cheaper. Stronger visuals cost less. Here’s why: See this ad? It’s one previously used by a client, Lorne MacLean, a small firm in Vancouver, BC. Nice guy, great lawyer, handsome…
“How will prospects know I’m awesome if I don’t tell them?” Hi. It’s Ross. Let me tell you a few things about myself: I’m excellent. I have integrity. I’m responsive. I’m experienced. I’m technically knowledgeable. I’m legally effective. I’m a partner…
Ten Awesome Law Firm Branding/Website Makeovers: Before-and-Afters For most new law firm websites, I think the most interesting question is how big an improvement is it over the previous one(s). Is it just a polished-up version of the previous site?…
The Top 25 Law Firm Website Clichés to Avoid. (2016 Update. PART 2.) Part 1 is available here. 11. [The Image:] Scales of justice (Similar scales are also used by drug dealers) [What it means:] “Still just lawyers.” 12. Dart boards…
The Top 25 Law Firm Website Clichés to Avoid. (2016 Update. PART 2.) Part 1 is available here. 11. [The Image:] Scales of justice (Similar scales are also used by drug dealers) [What it means:] “Still just lawyers.” 12. Dart boards…
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