Outstanding Review of “The Ultimate Law Firm Associate’s Marketing Checklist!” We just received our first official book review, and it’s a doozy! The review, entitled “Smart, New, Lean Marketing Book: A Gift That Will Keep on Giving,” is by Steve Taylor, the renowned…
Do Consultants Often “Sell from the Podium?” Tim Corcoran ably summarized the feelings of many consultants and professional speakers with a recent blog post which includes this excerpt: “Major conferences often have a bias for in-house professionals as presenters. “We must be…
Marketing education is critical in today’s economy. Most marketers and marketing committee members routinely attend high-quality marketing programs. It’s so much a part of the job description that it can be hard to remember that most lawyers rarely get any sort…
Marketing and Biz Dev Training for Litigators A marketer asked whether litigators require unique marketing and client-development training. She’d been hearing from the litigators that they felt the nature of a litigation practice is somehow different, that it requires special techniques and training. They…
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