What’s the MOST-important info to add to your marketing? We all notice effective marketing. It commands your attention and makes it impossible to miss. We don’t even notice that we’ve noticed; we just subconsciously read or remember it. As a branding consultant, I…
A great logo is extraordinarily difficult to design. A logo is fundamentally a tiny piece of art. Simultaneously beautiful and persuasive, logos (sometimes called “brands”) can convey a sense of strength or creativity. They can reinforce a firm’s name or…
Above the Law, one of our favorite legal publications recently wrote: “There Are A Whole Lot Of Terrible Law Firm Websites. “Some of the worst (and best) law firm websites.” “A lot of the stock imagery we employ here at Above…
Go ahead. I dare you to read this. Below is the first paragraph of the biography of a well-known banking attorney at a national law firm. Please read it carefully. Point to the exact word if you find yourself skimming this:…
Let’s make our attorneys’ headshots look their best. Website updates are the ideal time to evaluate whether the firm’s current headshots still convey the firm’s message appropriately. (First a few paragraphs of theory and branding strategy, then I’ve pasted a…
5 Reasons You Can’t Cross-Sell Many years ago as a young marketer at a 500-lawyer firm, the managing partner tasked me with developing a firm-wide cross-selling project, with the goal of “institutionalizing” more of our big clients. I did exhaustive…
You can do serious work, but not take yourself too seriously. April Fool’s Day can be fun, and we occasionally design ads for clients who want to show that they do serious work but don’t take themselves too seriously. Our…
AI, Big Data, and Machine Learning Will Revolutionize the Practice of Law (Part 1) Big changes are coming. But what does this mean? Exactly how will this affect us? Predicting the future is challenging, but in a TED Talk-style presentation…
Every law firm management committee member needs to read this book. The legal world has changed. The Recession changed us and, unlike previous recessions, the profession that returned was not the latest version of the status quo. We’re in the…
Helping Law Students Build a More-Successful Careers. I had the best time last week, standing on stage in Tull Auditorium at my alma mater, Emory Law School and presenting an hour-long speech to the shiny new first-year law students at the…
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