“We’re Smart. We’re Old. And We’re the Best at Everything.”

Does it drive you crazy that big-firm lawyers can charge 30-50% more per hour than you?

You know you’re just as skilled, but the marketplace doesn’t, so you charge $100 or $250 less for every single hour.

Hour after hour.

Day after day.

Month after month.

Calculate how much more revenue that totals every single year. Go ahead, I’ll wait….

Is that frustrating?
Actually, that’s branding.
And that’s what this book is about.

Do you look like “Before?” Don’t you want to look like “After?”

Aspire to more.

I want you to aspire to more. To look different. To be different. I want you to create an individual or firm brand that helps you get so much more out of your career.

Represent better clients. Charge more money. Have more fun.

Build a rewarding, fulfilling career as a market leader.

I want you to figure out how to offer something more, and then tell that story persuasively to your potential buyers. This book shows precisely how, step by step, with hundreds of examples and case studies. [Click here to see ten quick and powerful before-and-after examples of law firm brand overhauls.]

Click the link below to download the 200-page full-color book:

    CLICK HERE: Download “We’re Smart. We’re Old.” book 

Marketing isn’t easy, and branding is harder still. But its inherent difficulty is what makes it so powerful; it ensures that only the savviest firms can wield this strategic weapon.

When training lawyers in marketing, I’ve found that they learn best when I:

1. Provide a new idea they might not have previously considered,
2. Explain the underlying theory, then
3. Show a bunch of actual examples.

So that’s how we structured this book, in two sections:

PART ONE starts by explaining the basic concepts of marketing, branding, and differentiation; identifies a variety of common issues or challenges; provides some background; and uses real-life examples from leading law firms to show how we solved those problems.

PART TWO details dozens of common marketing and branding challenges and how we addressed them for specific firms, hopefully providing some guidance for firms that find themselves facing a similar situation.

And we always show lots of cool pictures.

Learn how your “Before” firm can become an “After”: 

Good luck, I hope you enjoy the book! Download it below:

     CLICK HERE: Download “We’re Smart. We’re Old.” book 

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